Product Specialist
Job description:
We are looking for a Product Specialist for a Swedish client. The client is establishing a new digital product area dedicated to Marketing Performance. You will be joining the team during the early starting phase. When looking at the current state of marketing strategy & operations within the client, one can observe a scattered landscape of data with limited availability, low accessibility, and low quality. This consumes a substantial amount of the many co-workers' valuable time within the client. Furthemore, it results in an incomplete understanding of the clients marketing impact on growth and revenue as well as customers' preferences and ultimately leads to missed sales opportunities. The digital solutions (in-house, SaaS, or hybrid) will therefore translate marketing performance data into higher level retail-insights, facilitate marketing optimization through predictive data-models and data-based recommendations. You will be supporting both: operations of an existing marketing big-data-automation product and setting up future MarTech products by contributing to business cases, Make-Or-Buy processes, and SaaS vendor selection. Requirements: \-Contribute to the strategic work needed to set up a new digital department for success (including make-or-buy decisions) \-Test, analyze and validate the actual impact of the assigned product(s) to make sure that objectives and co-worker needs are reached \-Support engineers, data analysts, and stakeholders to successfully deliver new capabilities and roll-out in-house and/or SaaS-solutions \-Apply analytical skills to resolve data discrepancies and ensure data quality (data validation) \-Meet and work with co-workers to understand and quantify their needs and requirements, ensuring they are included and integrated into the product(s) \-Work cross functional to ensure that agile teams have what is needed and remove blockers that prevent them to maximize the delivery of digital capabilities \-Develop and maintain extensive knowledge of the business needs, interpret, and share that knowledge with the product teams \-Work closely with your teams and technology vendors whilst having a collaborative mindset We're looking for someone with: \-A strong product mindset paired with high empathy for big data \-Extensive knowledge of the MarkTech industry (Marketing Performance data products, dashboards, and optimization tools) and SaaS technology landscape and experience in working with bought solutions . To validate and analize SaaS solutions against business need. \-Demonstrated ability to engage with engineers, designers, data analysts, and peers in a constructive and collaborative relationship \-Experience with tools such as PowerBi and Looker Studio \-Good understanding of data pipelines and Extract-Transform-Load (ETL) processes \-Proficiency in BigQuery and SQL is preferred Location: Malmö (1-2 times onsite/week will be required) Duration: 01-Nov-2024 - 31-Dec-2025 Deadline for applications 17-Oct-2024 More info tiina.hapuoja@witted.com (EN / FI)